It’s dumb, it’s wrong, it’s counterproductive, it’s rude, it’s frustrating, it’s confusing, it’s downright evil. All these things and a lot more can be said about a stupid algorithm created by really smart people.

That’s just it, the Instagram executives are too smart for their own good. They think they’re helping us and their financial bottom line at the same time by having the algorithm only show us what they think we want to see.

What they failed to remember is that the number one most functionally amazing technology ever created to tell Instagram with extreme accuracy what I want to see in chronological order is the follow button!

The follow button was masterfully crafted with 100 percent accuracy to show users only what they want to see in their feed.

The other aspect that these extremely book smart—but clearly not street smart—IG executives failed to realize when deciding what posts are most relevant to show us, based on our previous engagement with accounts, is that there’s lots of accounts that we’re forced to engage with for political reasons—like if my nephew, mother-in-law or co-worker posts something, I’m obligated to “like” it.

On the flip side of that, I’m never going to like an @anacheri photo because it’s too sexy and my wife would be infuriated, and I’m never going to comment on @danbilzerian’s exploits on his page in fear of getting in trouble as well.

But it obviously doesn’t mean that i don’t wanna see Ana and Dan’s posts just because I don’t engage with them. It’s far from that! I’m on Instagram to get a rush of endorphins to feel good, so I’d much rather see their entertaining content than my cousin’s dinner salad.

But with the way the algorithm works, I may never get those endorphins because it may push those pages way down in my feed or completely ignore them, all at the algorithm’s discretion.

Note: just because I never “like” my competitors page doesn’t mean I don’t wanna see what the restaurant owner across the street is posting in real time. It’s an easy way to stay on top of their marketing and specials.